Recent Posts

Beer vs. Wine Dinner at Cask & Larder

Beer vs. Wine Dinner at Cask & Larder

Sunday December 9, 5:30 p.m. at Cask & Larder Brewmaster Ron Raike and wine director Chad Doss will pair beer AND wines with a special four-course dinner for only $75 (plus tax and tip). Complete menu at www.caskandlarder.com. In case you haven’t heard, they brew on […]

Roasted Red Pepper, Mozzarella, Spinach, Arugula Salad

Roasted Red Pepper, Mozzarella, Spinach, Arugula Salad

Make this recipe of roasted red pepper, fresh mozzarella and golden beets as a first course or a meal on its own. Spinach and arugula make a fine bed for the decadent thyme and shallot balsamic dressing.

Bacon Explosion

Bacon Explosion

bacon explosion 1
Make the bacon lattice.

Have you ever wondered what a bacon explosion looks like? Nope, it’s not your visual of the microwave whirring and popping while porky fat emits scents of goodness, permeating your office with pangs of breakfast jealousy. No, I’m talking about giving your love and time in reverence to a most revered animal; the pig.

Italian Pork Sausage
Italian Pork Sausage
Italian Pork Sausage Casings Removed
Italian Pork Sausage Casings Removed

Jade served up this dish in a meatloaf style round of intrigue at our Halloween potluck this year. In a frenzy of drool and curiosity, our geeky office colleagues lined up to devour. His bacon explosion recipe is easy and hands on, just the way you like it.

Enjoy your impending nap!

Rendering Bacon
Render bacon until crispy.
Crispy Bacon
Crispy bacon is ready for mixing into sausage.
Cayman Cookout

Cayman Cookout

Each year the Cayman Islands hosts a blow out food and wine event: The Cayman Cookout. Dubbed the Caribbean’s premier culinary event, the best of the best, the who’s who gather annually to present the foodie world 26 chefs, 9 wine experts, star guests and sponsors with a […]

San Francisco Street Food Festival

San Francisco Street Food Festival

This August, La Cocina proudly sponsored the fourth edition of the San Francisco Street Food Festival; a festival that brings micro-entrepreneurs, informal food vendors and renowned chefs together to celebrate and promote great street food, true entrepreneurial spirit and vibrant communities here in the Bay Area. Once […]

Why Coke Cost a Nickel for 70 Years

Why Coke Cost a Nickel for 70 Years

An oilcloth sign advertising Coca-Cola from 1905.
The Coca-Cola Company

In 1886, a bottle of Coke cost a nickel and the price stayed the same for 70 years. Even in the face of war and increasing competition, the price of a bottle of coke remained a nickle. But why? How? Fundamental economic theory posits that inflation is inevitable.

Early in company history, Coke was sold at soda fountains. But a group of lawyers had the idea of selling drinks in bottles, and then posed the deal to the president.  The deal was the lawyers bought the bottling and selling rights for Coca-Cola. According to the terms, they could also buy the syrup at a fixed price forever.

As bottled drinks grew in popularity, Coca-Cola faced a profit wall. Competitors could raise prices for more profit or to balanced costs, but Coke could not reap any more than a nickel. Since the companies contract required a locked in price, it developed a new strategy: sell as much syrup as possible to the bottlers and then flood the market with advertising that prominently featured the five cent price. It became such a phenomenon that retailers didn’t want to raise the price and risk losing customers altogether.  Since the company could not increase price, it sold as many Cokes as possible, building its empire around the globe. When the contract was finally renegotiated, Coke still had one more hurdle to overcome; vending machines only accepted nickels. But before the company could determine what to do, inflation won out ending the 70 year price ceiling, with the last nickel bottle selling around 1959.

Jiro Dreams of Sushi

Jiro Dreams of Sushi

While perusing for sustainable food documentaries, I stumbled upon Jiro Dreams of Sushi. I had no idea the movie would strike so deeply in it’s illustration of character, persistence, and looking forward toward perfection, never back. My membership to Netflix began in 2006, and this […]

Scrambled Eggs with Arugula and Cured Meats

Scrambled Eggs with Arugula and Cured Meats

This dish has a lot going on in all good ways. Mustardy, peppery arugula Facts plays well with the Permadur bold sweetness of grilled onion and red pepper. Paired with scrambled yolks and whites at a 1:2 ratio, cheap mlb jerseys the flavors meld in […]

Savory Israeli Couscous

Savory Israeli Couscous

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